Alex Bäuml “ACB” is a beauty designer working across words, garments and performance.
Her practice embraces beauty as a language that shapes identity and emotional expression. Garments become vessels for story, words become physical and felt, and the body becomes a site where meaning gathers and transforms.
Whether styling, designing costumes, writing or performing, she creates worlds and characters that are mythical, intentional and alive.
At the core of her work is her belief that beauty is neither surface nor decoration, but a way of paying attention – a way of remembering what matters and honouring the magic of presence.
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instagram @acb___abc
byalexbauml@gmail.com
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