Alex Bäuml is a stylist, fashion assistant, and writer based in London. Her work centres on storytelling through garments, words and visual imagery with a playful and dynamic approach that seamlessly blends fact and fiction. With a strong focus on narratives and characters, she crafts captivating visuals that are rooted in emotional expression.
A strong educational and professional background in marketing, advertising, and literature brings Alex a distinctive and strategic approach to styling that enriches brand identities and forges meaningful connections with audiences. In February 2024, she completed the Fashion Stylist Mentorship Programme with renowned stylist Emily Tighe, equipping her with extensive expertise in editorial, celebrity and commercial projects. She has since assisted with editorials for prestigious publications such as Vogue and Beauty Papers, and herself has styled editorials for ELLE Magazine.
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@acb___abc
byalexbauml@gmail.com
+44 7850 970072